So you’re a business owner and you haven’t decided what to do about Black Friday deals. Black Friday and Small Business Saturday are already next week and you haven’t posted about any discounts yet, and you don’t want to miss the mark on the biggest sale weekend of the season. Here’s what to do. Don’t stress yourself out. Not all businesses are meant to have Black Friday deals. If you’re a service based business or a product based business, your customers expect different things from you....

So you’ve finally sat down to work on your website and social media copy and you’re feeling stuck. What’s the first thing you probably do? Go to ChatGPT for inspiration, which eventually turns into almost word-for-word copy and POOF just like that your website is finished. I’m sorry to burst your bubble, you’re talking to an Editor in Chief here. AI can be spotted a mile away, not just by professional writers, but intrinsically felt by your audience. The biggest red flag in most business...

Hi there! Olivia here again, your copywriting guru with all the tips and tricks to make your copy stand out to (and actually covert!)...